About
I work at the intersection of strategy, systems, and emerging technology -- going into complex, ambiguous environments and turning them into direction people and organizations can act on.
Over 25 years I've done this as a strategist, product leader, and founder, across platform ecosystems at Microsoft, innovation strategy at TEAGUE, commercial spaceflight at Blue Origin, R&D at Meta Reality Labs, and the enterprise software company I co-founded and led to acquisition. My roots are in design and product theory -- the question of how good products and systems actually come to be, scale, and endure -- and that question has driven every role since.
What I'm Curious About
Much of my work sits at the intersection of technology and the systems people rely on to live and work. Some areas I continue exploring include:
• How emerging technologies reshape organizational systems
• How complex technological systems remain understandable to humans
• How AI changes the structure of knowledge work
• How strategy holds up in environments of uncertainty
Timeline
Reconciled | 2023–2026
Founded and led an enterprise SaaS platform automating complex financial workflows. Acquired by LaborEdge.
Meta | 2021–2022
Led a research-and-design team exploring future haptic and immersive interaction systems within Reality Labs.
Blue Origin | 2017–2021
Led manufacturing and supply-chain systems, founded the company's first Experience Design organization, drove enterprise AR/VR adoption across engineering, manufacturing, and training, and shaped the human experience for commercial spaceflight.
TEAGUE | 2012–2017
Led innovation strategy for clients across aviation and consumer technology -- including Boeing, Panasonic, Starbucks, Hyundai-Kia, and Amazon.
Microsoft | 2008–2012
Led connected platform strategy across Xbox, Windows, and mobile, and owned the vision, strategy, and execution for Halo's transmedia experience.
Razorfish | 2006–2008
Led experience strategy and design for e-commerce and marketing clients including JC Penney and Kraft Foods.
Various | 1999–2006
Digital experiences and customer insights for education and marketing clients including General Electric and Sprint.
