Work

Five case studies, and the record that produced them.

Reconciled

Founded it, ran it, sold it.

Co-founded an AI-native operations company, and led product, engineering, design, operations and go-to-market, plus the board and the fundraise. I defined the canonical data model and the deterministic-to-classifier matching under it. The system knew what was wrong. The user still had to trust it.

Co-Founder + CEO · $1.1M VC-led pre-seed · 9 enterprise customers · acquired by LaborEdge, April 2026

Meta Reality Labs Research

Leading next-generation human-computer interaction.

Managed six designers and prototypers across Reality Labs Research's hardware and interaction programs. Ran the Input Pod, a cross-discipline team of scientists, researchers and designers chartered to explore input past the roadmap horizon.

Explored potential, possible, and preferable futures of input

Blue Origin

Architected the commercial astronaut experience.

Hired to run product for the platforms that build flight hardware. Created and ran two marquee platforms of the Jules enterprise suite, founded and led the company's first Experience Design organization, and was selected as Astronaut 6 for the first full crew rehearsals, pressure-testing my own decisions in operating conditions.

nine direct reports · 12+ applications unified · $910K saved

Boeing, through Teague

Research to requirements to a room no supplier had entered.

Weeks of in-cabin ethnography, international long-hauls plus multi-segment domestic runs. The findings became a white paper, then spec-level imperatives delivered to 777X leadership, then a roadshow of over twenty presentations inside the program.

Boeing 777X connected cabin · first supplier admitted to ACE

Microsoft / 343 Industries

Four years building a thesis about connected entertainment. Then one release to test it on.

Ran research programs for eHome, then created multi-year visions for Microsoft's biggest product groups in the Connected Strategy Studio and co-created Trendency, a trend instrument those groups ran themselves. At 343 Industries I brought it all together into the Halo Waypoint three-year experience vision, then ran its design to ship across an internal team and three vendor studios, and the entire release came out of that document.

D.I.C.E. award · U.S. Patent 9,597,599 · credited in Halo 4

The Record

Reconciled · 2023–2026

Co-founded and led as CEO. Canonical data model for temporary staffing back offices. $1.1M VC-led pre-seed, nine enterprise customers, acquired by LaborEdge.

Meta Reality Labs Research · 2021–2022

Designers and prototypers across haptics, EMG input, soft robotics, design, perceptual science, applied machine learning, and adaptive interfaces. Ran the Input Pod, chartered to explore input beyond the roadmap horizon. Proposed and drove the first-party use-case research program for haptics.

Blue Origin · 2017–2021

Founded the company's first Experience Design organization. AX Guiding Principles, the Astronaut Experience spec, the Operability Design Guide. Enterprise technology product leadership across manufacturing, supply chain and MES. Co-authored the enterprise XR strategy. Astronaut 6 on the first crew rehearsals.

Teague · 2012–2017

Boeing 777X TEFX. Boeing ACE airline feedback synthesis across ten carriers. B/E Aerospace connectivity strategy and the API monetization roadmap. Next-generation AMC Theatres. Autonomous vehicles for Hyundai/Kia. Panasonic Jade IFE. Starbucks SirenWorks. Steelcase BXT. AWS Cognito and AWS Radiant.

Microsoft · 2008–2012

343 Industries and Halo Waypoint. Connected Strategy Studio: Three Screens and a Cloud, Apollo X, Thunder Bay, P10, Trendency. The eHome research program for Vista & Windows 7.

Razorfish · 2006–2008

Experience design and research for JCPenney, National City, Pulte Homes, Kraft, Domino's.

Earlier · 1999–2006

Method Engine, Barkley, the KU Natural History Museum, Duke TIP, the Transition Coalition, Human Dynamics. Freelance photography and the first websites, 1996.